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Ebook Supply Chain Management in the Mastering Business in Asia seriesBy Bowon Kim

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Supply Chain Management in the Mastering Business in Asia seriesBy Bowon Kim

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Supply chain management is a broader concept than logistics and extends beyond the company to all branches in the supply chain, including vendors, customers, carriers, facilitators, and channel intermediaries. An in-depth understanding of supply chain fundamentals is imperative to create real value for the customers. Bowon Kim’s Supply Chain Management examines the issues of effective SCM from the perspective of a dynamic organization, offering theoretical and empirical knowledge to effectively manage this interlocking series of transactions.

Key decision dimensions are analyzed to better appreciate and manage the interrelationships between the critical elements of any SCM strategy: configuration, connection, inventory, and logistics. Each element is reviewed to understand its dynamics and how it interacts with other factors to influence the overall performance of the supply chain. All linkages are scrutinized, from the optimum characteristics of supply chain coordination to innovative collaboration; the evolution of a supply chain strategy is charted through the course of this unique reference book.

Sales Rank: #1895204 in Books
Brand: Brand: Wiley, Paperback(2005)
Published on: 2005-11-04
Original language: English
Number of items: 1
Dimensions: 9.15" h x .98" w x 6.22" l, 1.48 pounds
Binding: Paperback
250 pages

Features

Used Book in Good Condition

From the Inside Flap
Supply chain management is a broader concept than logistics and extends beyond the company to all branches in the supply chain, including vendors, customers, carriers, facilitators, and channel intermediates. An in-depth understanding of supply chain fundamentals is imperative to create real value for the customer. Bowon Kim's Supply Chain Management examines the issues of effective SCM from the perspective of a dynamic organization, offering theoretical and empirical knowledge to effectively manage this interlocking series of transactions.

Key decision dimensions are analyzed to better appreciate and manage the interrelationships between the critical elements of any SCM strategy: configuration, connection, inventory and logistics. Each element is reviewed to understand its dynamics and how it interacts with other factors to influence the overall performance of the supply chain. All linkages are scrutinized, from the optimum characteristics of supply chain coordination to innovative collaboration; the evolution of a supply chain strategy is charted through the course of this unique reference book.

By thoroughly studying this book, readers will be able to develop a highly effective and well-balanced perspective to elucidate significant managerial problems in supply chain management.

From the Back Cover
SUPPLY CHAIN MANAGEMENT

Supply Chain Management is timely and highly relevant in understanding today's complex supply chain management systems. The author has done an excellent job in dispensing the fundament principles that can influence the successful implementation of supply chain systems. Current and future CEOs of Asian firms and MNCs will gain tremendously from this book.
—Professor Michael Pich, Technology Management and Entrepreneurship, INSEAD

In order to create long term competitive advantage, business leaders often have to grapple with the complexities of building supply chain efficiencies. Mastering Business in Asia: Supply Chain Management offers an excellent perspective to the important tenets and concepts of supply chain management. Supported by valuable Asian Case studies, it will help decision-makers and managers to develop an effective model for sustainable competitive capability.
—Ka-mun Chang, Managing Director, Li & Fung Research Centre

This book discusses strategic issues for supply chain management from various perspectives drawn from operations management and organisational theories. It is one of the few books on supply chain strategies with in-depth case analysis on Korean and other Asian enterprises. These cases complement the theoretical principles discussed and provide new insights on Asian-based businesses and globalisation issues.
—Professor Janny M.Y. Leung, Systems Engineering & Management, The Chinese University of Hong Kong

Asia is where the supply chain (usually) begins. The author presents a dynamic framework consisting of empirical and theoretical knowledge for the successful implementation of supply chain management. The unique treatment and Asian context are a refreshing change that will benefit executives and graduate students.
—Dr. Robert de Souza, Executive Director, The Logistics Institute - Asia Pacific

About the Author
Bowon Kim is Associate Professor of Technology and Operations Management at the Graduate School of Management, KAIST (Korea Advanced Institute of Science and Technology). He teaches Operations Strategy & SCM and Quantitative Analysis for Management for MBA students, and Optimal Control Theory for PhD students at KAIST.

His research interest is in global supply chain management, technological innovation, and management systems dynamics. He utilizes such research methodologies as optimal control theory and system dynamics simulation as well as case studies for empirical research. He has published academic papers in journals like Journal of Operations Management, European Journal of Operational Research, Production and Operations Management, Long Range Planning, Optimal Control Applications and Methods, R&D Management, Omega, Total Quality Management, IIE Transactions, and others.

Bowon received Doctor of Business Administration from Harvard University Graduate School of Business Administration and Master of Science from Stanford University.

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Rabu, 21 Desember 2016

PDF Ebook By Richard A. Polin MD Workbook in Practical Neonatology, 5e (Expert Consult) (5th Edition)From Saunders

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By Richard A. Polin MD Workbook in Practical Neonatology, 5e (Expert Consult) (5th Edition)From Saunders

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Sales Rank: #11157878 in Books
Published on: 2014-08-24
Binding: Paperback

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Selasa, 13 Desember 2016

Free Ebook Advertising Outdoors: Watch This Space!By David Bernstein

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Advertising Outdoors: Watch This Space!By David Bernstein

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This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns.

Sales Rank: #2450080 in Books
Brand: Brand: Phaidon Press
Published on: 2004-03-01
Original language: English
Number of items: 1
Dimensions: 11.50" h x 1.00" w x 10.00" l, 3.24 pounds
Binding: Paperback
240 pages

Features

Used Book in Good Condition

From Booklist
Our cityscapes and highways are punctuated by billboards' big, splashy images and clever messages designed to sell everything from underwear to cigarettes, milk to athletic wear. Outdoor advertising has become a tradition, and Bernstein surveys this commercial art form from the late nineteenth century on in this colorful, high-energy volume. Being British, his focus is continental, but the U.S. naturally makes a strong showing, and the contrast in transatlantic styles is instructive. Bernstein's earliest examples include the brilliant illustrations and posters of artists such as Toulouse-Lautrec and Alphonse Mucha (see boxed review, p.761), who instigated a taste for strongly graphic compositions in outdoor advertising that lasted well into the 1930s and 1940s before the camera finally replaced the artist's hand as the primary medium. Many intriguing trends are traceable both in Bernstein's expert commentary and in contemplating the visual and linguistic puns of contemporary billboards, as images and words compete boisterously for our attention, and styles range from the elegant and soothing to the confrontational and provocative. Donna Seaman

Review
'A masterpiece. It's an Everything You Ever Wanted to Know About Posters But Were Too Busy Producing a Sub-Standard TV Commercial to Ask sort of book. Bernstein understands posters. He understands advertising. And he presents his case with consummate wit and precision.' (Campaign) 'A paperback version of the 1997 classic...with incisive text [and] plenty of images.' (Blueprint) '[A] bright and provocative picture book of eye-catching billboards, posters and other out-of-home executions from the past and present.' (Advertising Age)

About the Author
David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.

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Sabtu, 10 Desember 2016